Dealership Phone Training Institute
Articles

Ideas for better dealership phones.

Practical reading for GMs, sales managers and service directors on what happens when your phones ring.

The True Cost Of How Your Fixed Operations Phones Are Being Handled – And How To Fix It Now

Nearly 3 out of 4 calls to dealerships route to fixed ops, and in 2018 only about half of bookable appointments were actually set by service departments. In parts…

How To Massively Increase The ROI On Your Dealership’s Phone Tracking System

Dealerships often suffer the most along the last few feet of their marketing funnels. A large fraction of the dollars spent at the top end of the funnel, often on…

You Can’t Fix What You Don’t Measure

09 September, 2019

Why “Putting Your Hands On The Vehicle” Is Costing You Sales

There’s a big difference between having sound fundamentals and being too stubborn to adapt to a changing landscape. Fundamentals, by definition, are old. Time-tested.…

5 Ways To Instantly Improve Your Customers’ Phone Experience

It’s a different world getting to call dozens and dozens of dealerships each day. Vendors get to hear the many different ways dealerships handle their inbound calls, and…

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