About us
Fixing dealership phones since 2003.
Dealership Phone Training Institute is powered by Customer Management Systems (CMS), based in Sanford, Florida. For more than two decades we’ve helped dealerships turn phone calls into showroom opportunities.
2003Coaching dealership phone teams since February 2003
5,000+Dealerships trained
65,000+Trainees coached
What we believe
Training doesn’t change people. Practice does.
A two-day seminar feels productive, but the habits fade by the next month-end. We built our program around what actually changes behavior on the phone: short, frequent, 1-on-1 practice with a real trainer, on the calls your team takes every day.
- Weekly, not yearly. Fifteen minutes a week builds habits that a seminar can’t.
- A process, not a script. A repeatable structure your people make their own.
- Measured. Report cards and mystery calls show what’s working.
- Every department. Sales, BDC, service, parts and reception all answer your phones.
Our trainers
Real people who care whether your reps succeed.
Our Phone Training Specialists coach your team one-on-one every week. Reviewers mention them by name again and again for their patience, honest feedback and the confidence they build.
Read all reviews“Being in sales for over 25 years, I have had numerous phone training classes and this is by far the best and most thorough one I have ever had. Coral guides you in a very positive manner, takes time to make sure you understand everything and seems to really care that you succeed.”
JohnDavid MorganGoogle review
Let’s talk about your store
What would more showroom opportunities mean to your month?
Talk through your training investment, staffing and goals with an account representative.
Call us directly800-987-1156