Sales
Incoming Sales
The fundamentals of moving leads from the phone to the showroom. The starting point for a consistent phone process.
4.9 on GoogleSince 2003
Turn more calls into showroom opportunities.
Weekly 1-on-1 phone coaching for every person who answers your dealership’s phones. 15 minutes a week, with a real trainer, on the calls your team takes every day.
Up to 1,500 reps coached in a single week
across sales, BDC, service, parts and reception
C
Weekly coaching sessionIncoming Sales · Phone Training Specialist
LIVE
Professional greeting✓
Captured name & number✓
Handled the price question✓
Set a firm appointmentNext
Week 6 · Objection handling
“Now it’s a breeze”Sales rep, after 2 weeks
Appointment setSaturday · 10:30 AM
2003Coaching dealership phone teams since February 2003
1,500Reps trained in a single week
15minA week per person. Fits between customers.
4.9★Average rating from reps on Google
Why weekly works
15 minutes a week changes behavior. 2 days a year does not.
A seminar is forgotten by the next month-end. Short, repeated coaching on the same skills turns a word track into a habit your people use on live calls.
1-on-1 coaching every week
Each person gets their own trainer on the phone, not a group webinar.
Real call reviews with your managers
We listen to how your team actually sounds and coach to that.
A process, not a script
Spaced repetition brings each skill back week after week until it sticks.
One year of training
Each bar is one weekWeekly coaching52 sessions · 13 hrs
Annual seminar2 days · 16 hrs
What the data says
Shown phone-ups buy 40–42% of the time.
A Foureyes study of roughly 700 dealerships found that 40–42% of shown appointments originating from phone-ups resulted in a sale. That’s why capturing the customer’s information, securing an appointment, and getting them to show deserve management’s attention.
Source: Foureyes dealership data study, about 700 U.S. dealerships, second half of 2023.
Phone-ups, step by step
NewUsedContactedCustomer reached
Appointment setOf customers contacted
ShowedOf appointments set
BoughtOf appointments shown
How a week works
A short call that fits between customers.
1
Tap “Register”
When your rep has a free moment, they tap Register in our app to join the training queue. A trainer usually calls back in under 15 minutes.
2
Role-play a real call
The trainer plays the customer: price shoppers, long-distance buyers, service no-shows.
3
Get coached on the spot
Feedback during and after the call on what moves the conversation to an appointment.
4
Step up next week
That’s their training for the week. Each week gets harder, from call control and appointment setting to objection handling and rebuttals.
Sales
BDC
Service
Parts & Body Shop
Reception
Our training courses
The right training for every phone role.
Six courses, all included with your training slots. Choose what each person needs as your staffing and priorities change.
See full course detailsSales & BDC
Outbound Sales
Structure and strong word tracks for internet leads, lease renewals, orphan owners, and event or sale follow-up.
Sales
Advanced Sales
A rebuttal sheet for long-distance shoppers, price shoppers, spouse objections, credit challenges and more.
Service
Service Calls
Train advisors not to diagnose over the phone and to build urgency to bring the vehicle in for a certified diagnostic.
Parts
Parts / Body Shop
Help your parts department win more business over the phone and set appointments for customers to pick up parts.
Front desk
Receptionist
A pleasant, professional first impression through phone etiquette. Train the first voice your customers hear.
Phone training slots
One flexible model. Your entire dealership.
A monthly investment and a lasting solution. Train today’s team, and keep building tomorrow’s.
Simple
Use your slots for any of our courses. Train anyone who handles your phones, including your BDC.
Versatile
Swap people in and out of a slot as staffing changes. No new contract, no lost training.
Turnkey
We provide every piece of the program and do the heavy lifting, including the reminders.
Focused on return
Keep your whole staff building the phone skills that drive lead conversion and your bottom line.
One monthly fee
Phone Training Slot
Everything one seat on your phones needs.
- Weekly 15-minute 1-on-1 coaching
- Access to all six courses
- Switch personnel any time
- Real call reviews with your managers
- On-demand training through our app, no scheduling
A monthly cost lower than the average gross on one vehicle.
Get pricing for your store
Reviews
Hear it from the people on your phones.
4.9
Google reviews
Hear it from dealers
All recordings and reviews“I’ve been in the auto sales business for 11 years and have trained with a number of companies, but CMS really stands out. They give you a solid structure to handle any type of call while keeping it natural and customer-focused.”
Frederick MarquisApril 2026
“After a couple sessions with Jamie, I realized I had a lot to learn. She really takes the time to get to know you and has helped my appointment setting rate over 50%.”
Google reviewerJuly 2020
“The sales scripts they provide are practical and highly effective. I find myself naturally using their script structures during live customer calls, and I’ve already seen a high success rate in my conversions.”
Nicole ThorntonJune 2026
“We have been using this program for 13 weeks now and it has made a world of difference! It not only helps with your phone word track but your in-person word track also.”
Tyler ParkerJanuary 2021
“The trainers have been a great help in boosting my confidence on the phone at work. The training has aided in my professionalism as a service advisor.”
Claire FrankJuly 2026
“The sessions are engaging, practical, and full of tips that I can apply immediately. I’ve gained confidence on the phone and have seen a positive impact on my results.”
Carissa HaraczkaJune 2026
Let’s talk about your store
What would more showroom opportunities mean to your month?
Talk through your training investment, staffing and goals with an account representative.
Call us directly800-987-1156